---Letter of complaint, from me to Yahoo!---
I signed up for Delicious a long time ago and have been using my personal account quite actively for a long time, hassle-free. I wanted to set up another couple of accounts for my design studio, and I must say I'm horrified at the new Yahoo sign up process.
For starters, I don't want another email address, yahoo ID or whatever appalling messenger program you think I need. I really don't, but you don't know me. You don't know your users and that's the problem. Because what you offer isn't good enough even if I was looking for those things. I clicked a link to sign up for Delicious and it's like I've been re-routed to something completely irrelevant. It's like walking into a shop for a pint of milk and the shopkeeper refusing to sell you it unless you buy a cow, cow health insurance, milking services and pay rent on a farm somewhere.
You need me to fill out TWO pages of forms, including my CREDIT CARD DETAILS???
Are you trying to kill off this service?
Whatever notion you have of 'getting more data from our users will enable us to provide us with a better service' is massively misunderstood. You're scaring people off in their droves from using this service, and cutting off the lifeblood of the service - its users!
PLEASE, just let me sign up for a Delicious account - like it says in the link I clicked 20 minutes ago!
Yours Sincerely,
A worried user.